American Motorcycle Association. Adrenaline junkies unite.

Working in concert with Haro Design, Transit Creative was charged with a unique broadcast initiative for two of AMA’s biggest franchises: Motocross and Superbike. The concept behind the AMA brand, and the resulting television spots, was to capture all the moments of pure adrenaline—death-defying stunts, the pit crew, the fly-by-the-seat-of-your-pants fan experience. With a not-so-subtle wink at “reality” extremism, the AMA brand is a leader in real excitement.