Red Bull US Grand Prix. Superb marketing gives you wiiings!

With the US Grand Prix staging only one Moto GP race in the States, and with Red Bull sponsoring, Transit and Haro saw it as an opportunity to put the creative-pedal to the marketing-metal. Because this is an international expo, we wanted to capture the grand spectacle that it is. The concept was to develop ads and racing posters around the feeling of global enterprise and to use the challenges of the venue. Leaving out the typical stock shots of bikes rounding turns, which have been done to death, we built the idea with inspiration in mind. The stylized and iconic effect has reached both race fans and passers-by with blistering speed, filling seats, with quickened hearts.