WFI. Sending the right signals.

When WFI, a wireless design and networking communication company, began to re-imagine their capabilities, and sought to expand into new and emerging industries, they called on Transit Creative to get the message out there.

The challenge: To re-position an already respected company to enter into a new business sector, while strengthening their current client base. Rather than merely borrow from its existing credibility to shoehorn in a few new services, we saw this as an opportunity to illustrate the value of ground-floor creative development. Their goal was to parlay their wireless networking and design expertise into renewable energy applications, e,g., solar and wind-turbine networks.

The concept: Inspiration. Go Farther.

The thinking behind building a new brand identity was more than delivering a message that would inspire wireless companies to expand their cellular networks, or inspire those in renewable energy to build more hardware sites: it was to get people thinking of all the possibilities for their business. And, ultimately, to feel confidant that WFI is there to facilitate their dreams, with expert consultation and real-world implementation.