Deciding it was time to branch out and expand from being a hometown credit union to more of a regional financial institution, United Federal needed a new market campaign strategy to help them make a splash in neighboring cities. Knowing they wouldn’t get a second chance to make a first impression, we introduced them as the new, playful kid on the block with an endearing campaign that said we take your money seriously, but not always ourselves.
Project components
– Positioning and tone
– Art direction and design
– Brand guide development
– Tactical extensions
UFCU billboard
UFCU "Hi!" video
UFCU transit shelter
UFCU newspaper ad
UFCU badge graphics
UFCU coasters
UFCU pins
Reach out and say hello. We’d love to hear about you, your company, and where you’d both like to go.Contact us
