Lippert

Originally built on a B2B model, this $2.5B RV company needed to expand its narrative to include consumers, while invoking the freedom of which its product is so symbolic. A new and inclusive brand architecture was created, providing a clear roadmap for moving the company forward, no matter who was along for the ride.

Project component icon

Project components
– Positioning and tone
– Art direction and design
– Brand guide development
– Tactical extensions

Lippert logo old and new

Lippert logo redesign

Lippert catalog spread

Lippert catalog spread

Lippert catalog spread

Lippert catalog spread

Lippert website

Lippert website

Lippert product sales sheets

Lippert product sales sheets

Lippert Smart Jack packaging

Lippert Smart Jack packaging

Lipper trade show floor decal

Lippert trade show floor decal

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