NC Education Corps

NC Education Corps wanted to reinvigorate its brand and renew its pledge to North Carolina elementary students. Their focus is getting high-impact tutoring into elementary schools to unlock every child’s potential. High-impact tutoring led to a high-impact logo.

Project component icon

Project components
– Positioning and tone
– Art direction and design
– Brand guide development
– Tactical extensions

Calyx launch website

NC Education Corps logo

Calyx competitor logo analysis

NC Education Corps logo variations

Calyx competitor brand color analysis

NC Education Corps brand book

Calyx color exploration

NC Education Corps business cards

Final Calyx color palette

NC Education Corps website

Calyx logo exploration

NC Education Corps website

Calyx logo design

NC Education Corps social post

Calyx business card design

NC Education Corps social posts

Calyx business card design

NC Education Corps insignia

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