Needing a fresh take on an aging logo, the Mountain West wanted a clean and modern look that could hold its own against some of the more well-known NCAA conferences. What we wanted was—much like the conference’s mountain namesake—something that demanded to be noticed.
Project components
– Art direction and design
– Brand guide development
– Tactical extensions
Mountain West logo
Mountain West patch on San Diego State football uniform
Mountain West football championship trophies
Mountain West brand book
Mountain West logo used in broadcast graphics package
Mountain West logo on the Air Force football field
Mountain West patch on a Boise State uniform
Mountain West logos on track medals and uniforms for University of Nevada, Reno
Mountain West basketball championship logo
Mountain West official basketballs
Mountain West patch on Utah State basketball uniform
San Diego State basketball court with Mountain West logos
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